Marketing Specialist - Direct Marketing & Demand Generation
TestOut Corporation of Pleasant Grove, UT is seeking to hire a full-time Marketing Specialist to join our closely knit sales team by providing marketing support and driving leads to the sales pipeline. We offer a competitive salary based on experience and excellent benefits! Our benefits include paid time off and holiday pay, 100% company-paid health and dental insurance, life insurance, and short-term and long-term disability insurance. If this sounds like the opportunity that you've been looking for, apply today!
ABOUT TESTOUT CORPORATION
The mission of TestOut Corporation is to make a difference in a person's life through education using breakthrough technology. We are in the business of selling hope. We work with academic and corporate institutions all over the US and abroad. Through our software training technology called LabSim, a student with little to no IT knowledge can "test out" and master real-world IT scenarios that can open doors to a job, career advancement, and a better life.
For five years running, TestOut has been voted "Best Company to Work For" by Utah Business Magazine through employee surveys. We have created a business casual environment with company employee events and company family events. Our CEO cares about each employee and shows it through competitive compensation and great benefits.
A DAY IN THE LIFE AS A MARKETING SPECIALIST
As a Marketing Specialist for the K-12 team, you will market our IT training and certification courseware curriculum to K-12 educators who teach computer and IT classes. You will develop and execute measurable demand generation campaigns that drive pipeline through email, direct mail, web, and social channels. Your previous experience assists you in understanding a target market including segment, persona, pain points, interests, and needs. Using your strong writing skills, you write compelling sales copy to communicate our unique software training technology in a way that resonates and drives action.
You coordinate with Creative and Marketing Operations teams to develop, execute, and reuse campaign elements such as email graphics, product pages, landing pages, mailers, web banners, webinars, case studies, and videos. By tracking, monitoring, and reporting campaign results and continually testing, experimenting, and tweaking campaign elements you are able to report successes and learn from failures to improve your work. You are proud of the part you play in making a difference in people's lives through our breakthrough technology.
- At least a year of experience in a digital marketing role
- Bachelor's degree in marketing, advertising, journalism, or PR preferred OR an intriguing reason for not having one
- Strong writing skills
- Experience writing direct response messages (headline, unique sales proposition, call to action)
Experience generating leads in a business to business setting is strongly preferred. Design and HTML experience is a plus! Marketing automation experience such as HubSpot is preferred.
Are you resilient and innovative? Do you strive to continuously improve and evaluate your work approach and process? Are you a team player? If so, apply today!
HOW TO APPLY
If you feel that you would be right for this Marketing Specialist position, please fill out our initial 3-minute, mobile-friendly application here. We look forward to meeting you!